Planning
First things first....you need to be
thinking well ahead of the dance, maybe 6 months to a year ahead
depending on your requirements.
The things that you will need to organise
and book in good time are:-
- the venue
- the
band
- the invites, posters and advertising
A non-returnable deposit may be required by
the band or venue. See also my costs section
about the deposits I charge.
But before you do any of this, you
should give some thought to the following points regarding the
viability of your dance:-
1) Will I be able to invite/attract
enough dancers to make
the dance a success?
An obvious point but without adequate
dancers there simply is no dance! There is no
question you can hold a dance with the bare minimum of dancers. For
instance,
the smallest set dance consists of only 3 couples; there are even
dances which
can be done as a single couple. But – only having 6 people at your
dance wont
provide you with much of an atmosphere even if they are the life and
soul of
the party!
You should aim for a minimum number of 30
people but 60+ will
certainly give the dance some life-blood. Remember too that unless they
are an
extraordinarily keen bunch, not everybody
will dance every dance. If you are
lucky, roughly 50% of the number attending will be on the dance floor
at any
one time – so a room of 30 dancers seated will only equate to about 15
people
(thats just 7 couples) actually dancing.
It is also easier to attract
existing couples onto the dance floor rather single people who
will need to
find a partner. For instance, a ‘works do’ may look well attended but
there may
be few if any actual couples.
Chatting to a colleague at the water cooler is one
thing; inviting Sandra from Accounts to dance a polka with you is a
whole new
thing! Therefore the ratio of those seated to those dancing may be much
more than the
50% guideline!
2) Will I be out of
pocket after the dance?
If you are putting on a family event this
may not even be an issue. However, if you are fundraising clearly you
must ensure you not only break-even but raise the capital you expect
to.
Undertake some careful budgeting, particulary if you are hiring a venue
or a large band. Make sure if you are charging for tickets, that the
expected sales of these will cover your costs. You should be aware of
how many tickets you need to sell to break-even.
Once you are confident your event is viable,
go ahead and source a venue.
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